摘要
网约车的兴起,深刻地改变了人们衣食住行中"行"的问题。但是,在一定程度上,一些感知风险伤害了消费者选择使用网约车的积极性,最终对消费行为产生了重要影响,为此,需要采取一定的策略来规避网约车消费感知风险。
The rise of online booked car has profoundly changed people＇s travel problems. However, to a certain extent, these perceived risks hurt consumers＇ enthusiasm of choosing online booked car, and ultimately have an important impact on consumer behavior. To this end, we need to take strategies to avoid the perceived risk of online booked car consumption.
出处
《中小企业管理与科技》
2017年第24期83-84,共2页
Management & Technology of SME
关键词
网约车
消费感知风险
消费者决策
滴滴出行
online booked car
perceived risk of consumption
decision-making of consumer
DiDi Chuxing
