京杭大运河杭州段非物质文化遗产旅游开发适宜性评价

Non-material Cultural Heritage Tourism Development in the Hangzhou Section of Beijing-Hangzhou Grand Canal: A Suitability Evaluation

针对我国京杭大运河终点杭州地区非物质文化遗产旅游资源特征,建立由开发潜力、开发条件和开发效益三个方面组成的非物质文化遗产旅游开发适宜性评价体系,采用层次分析法主观定性确定各指标的权重,再运用模糊综合分析法对杭州非物质文化遗产进行评分,最后将杭州地区非物质文化遗产聚类分析,分为高适宜开发类、较适宜开发类和不适宜开发类,并提出相应的开发对策。

According to the features of non-material cultural heritage tourism resources in Hangzhou section of Beijing-Hangzhou Grand Canal, this paper sets up an index system of tourism suitability evaluation with three as- pects included, which are development conditions, development potentials and development benefits. It first de- termines the weights of each index subjectively by using analytic hierarchy process （AHP） method, then as- sesses the tourism resources of Hangzhou＇ s non-material heritages by using fuzzy comprehensive evaluation （FCE） method, and finally makes a cluster analysis of these tourism resources and divide the resources into three types： those to be developed the most, those to be developed limitedly and those not to be developed absolutely. The paper puts forward corresponding countermeasures concerning the resource development.