摘要
【目的/意义】通过对"十点读书"新浪微博用户互动行为的研究,探求其对加强和改进高校图书馆微博阅读推广的启示和策略。【方法/过程】采用描述性分析方法在对"十点读书"新浪微博的用户行为数据统计分析的基础上,采用社会网络分析方法对参与了两条以上博文评论的用户形成的社会网络的网络结构和属性特征进行了分析。【结果/结论】提出加强和改进高校图书馆微博阅读推广的三点建议:多措并举,提高图书馆官方微博的粉丝数;循序渐进,引导读者的阅读兴趣;激励引导,共建扁平化的微博阅读推广团队。
【Purpose/significance】Through the study on the interactive behavior of users in ＂Reading at Ten＂ Sina micro-blog,this paper tries to explore the revelation and strategy for strengthening and improving the micro-blog reading promotion in University library.【Method/process】On the basis of statistical analysis on the user behavior data extracted from ＂Reading at Ten＂ Sina micro-blog,the social network analysis method is used to analyze the network structure and attribute of the social network formed by the users who have participated in more than two blog comments.【Result/conclusion】We put forward three strategies to strengthen and improve micro-blog reading promotion in University Library：Taking measures to improve the number of fans in the library official micro-blog;Attracting and guiding the reader＇s interest in reading step by step;Building a flat micro-blog reading promotion team through encouragement and guidance.
出处
《情报科学》
CSSCI
北大核心
2017年第9期79-83,116,共6页
Information Science
基金
国家社会科学基金项目(14BTQ052)
山东省社科联人文社会科学课题(16-ZZ-GL-20)
关键词
自媒体
社会网络分析
阅读推广
“十点读书”微博
self media
social network analysis
reading promotion
＂Reading at Ten＂ micro-blog
