社会化媒体环境中企业与顾客的价值共创链研究——以美国企业Local Motors为例

Research on Value Co-creation Chain between Enterprise and Customers under Social Media Environment——A Case Study of Local motors Company in America

在社会化媒体环境中,企业与顾客进行价值共创逐步成为未来企业获取核心竞争力的来源。资源分享、需求提出、研发设计、生产制造、营销推广、售后互动、价值共享是价值共创链的7个环节。企业应利用社会化媒体平台,引导顾客积极地参与到价值共创链活动中,从而实现双方的价值需求。美国企业Local Motors汽车公司有效诠释了价值链的7个环节,取得了成功,对我国企业具有重要的借鉴意义。

Under social media environment, value co-creation between enterprise and customers is gradually becoming the source of obtaining core competition for enterprises in the future. There are 7 links of value co-cre- ation chain, including sharing resources, offering needs, designing research, manufacturing production, marketing promotion, interacting after-sales and sharing value. The enterprise should make good use of social media platform to guide customers to actively participate in value co-creation chain activity, so that they can achieve value require- ment together. Local Motors Company in America effectively explained the seven linksof value chain and got suc- cess, which has provided reference for our national enterprises.