微时代大学生思想行为调查分析及引导策略

Thought and Behavior Analysis of College Students in Micro-era and Guiding Strategies

微时代带来了新的传播时代,影响和改变着大学生的思想和行为。以广东省5所高校1 295名大学生作为研究对象,得出微时代下大学生思想行为特征:网络活跃,微媒介用途多样化,自律性弱;热爱祖国,对祖国发展有信心,信仰认识模糊,关心时事和多途径参与,渴望表达自我观点和参政;道德评价多元,道德行为有待提升,道德观形成冲击大;价值观务实和多元,价值判断情绪化,价值观易变;自我意识强烈,网络依赖引出的心理和情绪问题,网络人格冲突。针对微时代下大学生思想行为特征和存在问题,应做好思想导向、价值导向、行为导向;搭建微平台,产生微语、微力量;净化网络环境,加强网络舆论监管和引导。

Micro-era is a new era of communications,influencing and changing the thought and behavior of college students.A survey of 1,295 college students in five universities in Guangdong province shows that the thought and behavior of college students in micro-era have such features as active use of network,weak self-discipline,blurred beliefs,multiple moral evaluation standards,changeability in views of values.Against these features and other ones found,some guiding strategies are proposed such as constructing network platforms and clarifying the network environment.