对我国体育企业绿色营销策略的研究

Research on green marketing strategy of sports enterprises in China

随着人们体育用品需求量的增加,体育用品行业逐渐成为新兴产业,其发展空间不可估量。我国体育用品行业起步较晚,在实际生产和销售的环节中出现了一些问题,结合我国体育用品市场现状,对体育用品企业的市场营销策略进行系统分析,通过创新型的营销模式,进一步提升体育用品企业的竞争力。

With the increase of the demand for sporting goods,the sporting goods industry has gradually become a new industry,and its development space is immeasurable.China＇s sporting goods industry started late,and there are some problems in the actual production and sales links.Combined with the status of China＇s sporting goods market,the sporting goods business marketing strategy was analyzed to further enhance the competitiveness of sports enterprises through innovative marketing model.