“标准化+品牌化”驱动下的特色农业发展模式

Development Pattern of Featured Agriculture Driven by Standardization+ Branding

特色农业立足于特定区域,在十三五时期全面建成小康社会的决胜阶段,发展区域特色农业,对获得优质农产品、实现农业增效和农民增收的主要目标更具有现实意义。介绍了特色农业发展标准化与品牌化的定义,其发展模式的构建、内在机理及运作,并提出相应的发展建议。

The featured agriculture is established in the particular area,Developing regional featured agriculture has a practical significance to main objects of acquiring agricultural products with superior quality,realizing agricultural efficiency and farmers＇ income increase at the decisive stage of completing the building of a moderately prosperous society in all respects during the 13 th Five-Year Plan.The paper introduces the definition of standardization and branding of featured agricultural development and the construction,inner mechanism and operation of the development model.The corresponding suggestions for development of featured agriculture are proposed at the same time.