基于微信公众号的矿企营销平台设计

A Design of Mining Enterprise Marketing Platform on Wechat

移动社交网络的普及,使得企业借助微信社交平台进行宣传,成为新形势下企业营销的重点,也是自媒体下矿产企业做好自身宣传的必要途径。针对矿产企业在营销宣传方面的需求,以矿产资源科研机构作为研究背景,提出一种基于微信的矿产企业营销平台。为实现该营销平台,对微信营销平台整体架构、功能模块进行设计,然后通过微信的信息推送功能,对部分矿产文本信息、图片、视频等进行推送,让广大的用户及时了解矿产信息,进而实现对企业的形象宣传。

With popularity of mobile social networking,we are making enterprises on Wechat social platform for publicity become the focus of enterprise marketing in the new situation. It comes from the media under the media to do their own propaganda in a necessary way. In order to meet the needs of mineral enterprises in marketing and publicity,some research institutes of mineral resources will be taken as the research background on a marketing platform for mineral enterprises on We Chat. In this regard,the article first tries to establish a Wechat marketing platform in architecture and function module design. Then,Wechat information was pushed into function on the part of the mineral text information and pictures and video,as will promote the users to understand the mineral information in realizing the enterprise image promotion.