博物馆解说词中的权势语义特征——以“玉鸣锵锵——商代王后妇好玉器特展”为例

The Powerful Semantic Feature of Museum Commentary

在博物馆情境里,展方在与游客的人际关系中处于权势上位地位,使得解说词文本中体现出了一定的权势语义特征。这集中体现在具有较高正式性的专有名词的使用上,同时通过对互动性文本中的称呼进行分析可以进一步看出,展方掌握着双方人际关系的控制权,能够灵活运用不同正式程度的话语来有意识地调整同游客的权势关系。同时发现,展方对此意识程度较低,权势特征应起到更大的作用。

In the context of a museum, in the interpersonal relationship with tourists the exhibitor is in a powerful upper position, so the powerful semantic feature is reflected in the commentary discourse. This is manifested in the use of proper nouns with higher formality, and through analyzing the address in the interactive text, it is seen the exhibitor has the control power of the mutual relationship, and can flexibly use discourse to various degrees to adjust the powerful relationship with tourists. At the same time it is found the exhibitor is less aware of this, and the powerful feature should play a larger role.