新媒体时代大学生阅读行为与阅读推广研究

Research on reading behavior and reading promotion of college students in new media era

高校阅读推广工作是图书馆的一项重要工作,也是引导大学生健康阅读的重要途径。新媒体时代大学生的阅读行为发生了极大的改变。文章以问卷调查形式从大学生阅读方式、阅读时间、阅读内容等方面对大学生阅读行为进行调查并分析,结合实际工作提出新媒体时代高校开展阅读推广的策略。

Reading promotion in colleges and universities is an important work for the library, which is also an important way to guide students to healthy reading. In the new media era, the reading behavior of college students has changed greatly. The article has investigated and analyzed the reading behavior of college students from the aspects of reading mode, reading time and reading content in the form of questionnaire, and puts forward the strategy for reading promotion in colleges and universities combing with practical work in the new media era.