浙江省跨境电子商务发展格局及发展策略研究

A Study on the Development Pattern and Development Strategy of Cross-Border E-commerce in Zhejiang Province

文章分析了浙江省跨境电商的发展格局。研究结果表明:浙江省11个地(市)电子商务发展地域差异显著;跨境电商产业集聚态势明显;杭州、宁波、金华、温州等"四中心"城市辐射效应开始显现。文章提出了围绕"四中心"建设的发展策略。

In recent years, with the policy support and the needs of transformation and upgrading of foreign trade industry, the cross-border e-commerce in Zhejiang developed rapidly. Based on the analysis of the current situation of the development of cross-border e-commerce in Zhejiang province, this paper analyzed the development pattern of cross-border e-commerce in Zhejiang province. The results showed that the 11 cities in Zhejiang province had significant regional differences in the development of e-commerce; and it was obvious that cross-border e-commerce industry was in the agglomeration situation;and it began to show the development pattern that driven by four center cities which are Hangzhou,Ningbo, Jinhua, Wenzhou. On this basis, the paper put forward the development strategies of ＂four centers＂.