南京都市圈农业旅游现状及可持续发展对策

The Study of Current Situation and Counter-measure of Sustainable Development of Agricultural Tourism in Nanjing Metropolitan Area

农业旅游是农业与旅游业的结合,对促进农村经济发展和改善农村生态环境有着重要的作用。本文通过梳理南京都市圈农业旅游发展现状,总结了圈域农业旅游发展的有利条件,针对发展过程中出现的农业旅游发展不均衡、联动性不强,项目主题不突出、雷同较多,基础设施简陋以及缺乏现代服务意识等诸多问题,提出了"多规合一"的合理规划、整合农业旅游资源、健全区域政策体系、扩大旅游宣传内容与形式等一系列解决措施,以实现南京都市圈农业旅游可持续发展的目标。

Agricultural tourism is the combination of agriculture and tourism, and plays an important role in promoting the development of rural economy and improving the ecological environment in rural areas. Based on the development situation of agricultural tourism in Nanjing Metropolitan Area, this article analyzed the favorable conditions for the development of agricultural tourism in the area as well as the problems existing in the development process ,such as uneven development, weak coordination, less prominent and great duplicate of project theme, poor infrastructure and lack of modem service consciousness. And the agricultural tourism resources that need to be integrated. And then, it put forward a series of countermeasures to realize the goal of sustainable development of agricultural tourism in Nanjing metropolitan area, such as pointing out the reasonable integration of multi-plans, improving regional policy system and expanding the content and form of tourism publicity and so on.