术语音译及其肇因

Transliteration of Term and Its Causes

术语音译具有鲜明的目的性。音译术语可分为"音译专业术语"和"非音译专业术语"。许多"专业术语"在诞生之后都可能转化为"非专业术语"。从跨文化的视角分析了术语音译的肇因,可以分为10种:全球化进程加快、媒体推波助澜、人们追新求异、中国传统文化包容兼蓄、译者谋求自身权力、特定时期的社会因素影响巨大、意识形态中政治因素产生影响、英语词汇自有的传播特征、约定俗成的译写规则、新闻传播的导引。

The transliteration of term has a distinct purpose.The transliterated terms can be divided into ＂professional transliterated terms＂ and ＂ non-professional transliterated terms＂.Many ＂professional transliterated terms＂ can be changed into ＂ non-professional transliterated terms＂ after its birth soon.Ten types of cause result in the birth of transliterated term.