传承中国“年文化”的商品创意设计研究

Research on the Creative Design of Chinese "Year Culture"

以"念年不忘"文创礼包为例,对"年文化"追本溯源,围绕如何对继承与发展"年文化"进行探讨,结合"念年不忘"新年大礼包文化创意商品设计,诠释"年文化"的继承与商品设计之间的关系,为文创商品如何继承传统文化并发扬光大提出一些建议与思考。

Taking the origin of ＂ Year culture＂,it analyzed how to inherit and develop the ＂ Year culture＂ in this paper,with the new year spree culture creative product design of ＂ Memory of Nian Never forget＂,interpretation of the ＂ cultural＂ inheritance and the relationship between product design,it put forward some suggestions how to inherit and carry forward the traditional culture.