杭州市医院官方App使用意愿及影响因素分析

Research on the usage intention of hospital＇s official App and influencing factors

目的基于信息技术接受和使用整合理论，探讨影响医院官方App用户使用意愿的因素。方法随机抽取杭州市3所三级甲等综合性医院的门诊患者616名进行问卷调查，以了解医院官方App的使用情况和使用意愿，数据采用多重线性回归方法分析。结果女性（0．134）、高绩效期望（0．321）、促成因素（0．256）、高努力期望（0．224）、良好社会影响（0．100），均对医院官方App使用意愿有正向影响（P〈0．05）。结论应进一步完善医院官方App的服务功能，简化使用方式，加强推广宣传，防范网络安全。

Objective To explore the influencing factors for usage of the official App of a hospital, based on Unified Theory of Acceptance and Use of Technology （UTAUT）. Methods 616 outpatients were randomly sampled from outpatient clinics of three tertiary hospitals in Hangzhou for questionnaire survey, to learn the usage and intention for hospital＇s official App. Results It was found that women （0. 134）, high performance expectancy （0. 321 ）, facilitating conditions （0. 256 ）, high effort expectancy （0. 224）, and desirable social influence （0. 100） all contributed positive influence （ P 〈 0.05 ） to usage of such App. Conclusions It is recommended to enhance service functions of such App and simplify its usage, in addition to better promotion and online security measures.