从运动鞋文化消费透析大众体育价值取向

On the Value Orientation of Public Sports from the Cultural Consumption of Sports Shoes

运动鞋是体育运动不可或缺的重要装备,随着体育事业的发展和社会的进步,运动鞋已经逐渐转变为一种文化符号,在这种文化消费下则反映着大众的价值取向。本文简要分析了运动鞋文化,并阐述了运动下文化的价值阐释,分析了运动下文化消费中隐藏的大众体育价值取向。

Sports shoes is indispensable important sports equipment, with the development of undertakings of physical culture and sports and the progress of the society, the sports shoes has gradually transformed into a cultural symbol, under this kind of cultural consumption, reflecting the public's value orientation. This paper briefly analyzes the sneaker culture, and explains the bad motion under the value of culture, analyzes the movement of hidden in the cultural consumption under the sports value orientation of the masses.