海南海洋体育旅游发展研究

Research on the Eevelopment of Marine Sports Tourism in Hainan

未来是"海洋世纪",海洋经济即将成为经济发展的主题之一。海钓作为海洋性产业的重要组成部分,已展露出发展的前景,逐渐成长为拉动沿海经济发展的产业。通过SWOT分析方法从优势、劣势、机会和威胁四个方面,对海南海洋体育旅游发展内外部环境进行了全方位分析,并在此基础上提出了海南海洋体育旅游发展的思路,为实施的"一岛三地一中心"发展战略提供理论支持。

The future is 'Ocean Century',the marine economy is about to become one of the themes of economic development.As an important part of the marine fishing industries,which has exposed developing prospects of development,it has grown to stimulate economic development in coastal industries.In this paper SWOT analysis by the strengths,weaknesses,opportunities and threats in four areas of tourism development in the Hainan Marine Sports conducted a comprehensive analysis of the external environment,and on this basis put forward ideas Hainan marine sports tourism development for the implementation 'One island three a center' development strategy to provide theoretical support.