体育健身服务市场规范化管理研究——以郑州市为例

On the Standardization Management of Sports Fitness Service Market——A Case Study on Zhengzhou City

通过调查发现郑州市体育健身服务市场存在以下问题:经营成本攀升,行业整体经营效益不高;产品缺乏特色,营销手段单一,行业无序竞争,经营风险加大;消费者权益得不到保障,会员流失严重;从业人员专业化水平不高、资格认证不规范且流动频繁;市场法规不健全,行业缺乏规范等。在明确政府相关部门和行业协会对规范体育健身服务市场的职责的基础上,提出以下对策:建立科学合理的市场准入制度,提高经营主体资格的规范性;完善健身行业的监管制度,规范经营秩序;推动成立健身行业协会,制定完善行业标准和规范;为体育健身行业的发展争取优惠政策。

There exist following problems about sports fitness service marketin the city of zhengzhou:rising operating costs,the industry management efficiency is not high;the products lack of characteristic,marketing is single,industry disorderly in competition,increased management risk;Consumers' rights and interests can't be guaranteed,Member of the erosion is serious;the workers are not enough professional,Certification is not standard,and frequently flow;Market regulations is not sound,the industry lack of specification.In relevant government departments and industry associations for the standardization of the duty of sports fitness service market,put forward the following countermeasures:To establish a scientific and reasonable system of market access,improve the standardization of the management subject qualification;Perfect the supervision system of fitness industry,standardize the management order;Boosting the fitness industry association,formulate industry standards and norms;Preferential policies for the development of the sports fitness industry.