企业集团内部市场开发与管理

Internal Market Development and Management of Enterprise

随着市场经济的不断完善与发展,行业发展日趋专业化并不断细分,企业已不能脱离市场独善其身。由于行业自身所蕴含的发展规律,企业内部市场开发与管理不能一蹴而就,必须因地制宜,切合实际。实践研究表明,通过对内部市场内在运行规律的分析,在遵循经济理论的基础上,可以建立起符合实际需要的运行模式,并为企业的增强核心竞争力、提质增效开辟新路径。

With the continuous improvement and development of market economy, the development of the industry is becoming more and more professional and continuous subdivision, enterprises cannot escape from the market. Because of the law of development of the industry, enterprise internal market development and management cannot be accomplished overnight,must suit measures to local conditions. Practical research shows, through the analysis of internal operation rules of internal market, based on economic theory, can be established in line with the actual needs of the operation mode, and find a new way to enhance the core competitiveness of enterprise, quality and efficiency.