新媒体媒介文化传播与女性形象分析

The Image Shaping of Women in the Media Transmission of New Media

随着新媒体的飞速发展,文化传播呈现出了一系列新特征,即传播内容的现实化、碎片化,传播方式的立体化、个性化,传播路径的网状化、裂变化,传播时效的高效化、国际化等,这些新特征对女性形象的塑造产生了重要影响。在大众媒介建构的诸多媒介形象中,女性形象是最具代表性的媒介表征之一,其存在复杂而微妙,影响了大众对现代女性的认知。因此,在当前情况下,分析新媒体媒介文化传播中影响女性形象塑造的因素显得尤为重要。

With the rapid development of new media,cultural transmission has shown a series of new features,namely,the reality of the dissemination of content,fragmentation,the way of transmission of three-dimensional,personalized,the dissemination of the path of the network,split the change,the aging of the efficient,international. These new features have had an important impact on the shaping of women＇s images. In the media image constructed by the mass media,the female image is one of the most representative media representations,and its existence is complicated and subtle,which affects the public＇s perception of modern women. Therefore,in the current situation,it is very important to analyze the factors that influence the image shaping of women in the media transmission of new media.