文化创意产品设计的感性评价方法

Perceptual Evaluation Method of Culture Creative Product Design

依据感性工学理论,结合眼动实验、语义差异法(SD法)和统计分析方法,总结出文化创意类产品感性评价的方法.以龙舟赛奖杯作为文化创意产品的样本,通过对用户的调研数据进行整理与综合对比分析,探讨受测试者的认知差异与文化创意产品设计方案的感性认知之间的联系.研究表明,眼动实验与语义差异法相结合的设计评价方法具有较好的客观性和可操作性,并能为文化创意类产品的设计评价提供参考.

The perceptual evaluation method of culture creative product is summarized, based on kansei engineering theory, combined with the eye movement experimental method, the semantic difference （SD） method and statistical analysis. The connection of the cultural differences between the perceptual cognition and the cultural creative product design for the testers is found out through the user survey data sorting and comprehensive comparison and analysis, based on the dragon boat trophies as cultural creative product samples. Research shows that the evaluation method combined with the eye movement experiment and the semantic difference method is preferably objective and operable. The reference of appropriate design evaluation for cultural and creative products can be provided by the method.