互联网背景下的汽车共享模式与对策

A Strategy Research on the Car-Sharing Mode Under Internet Background

分享经济在互联网背景下作为一种新型商业模式席卷全球。汽车共享作为分享经济的典型代表,对社会发展具有积极影响。本文通过利用R-SCP理论分析框架对传统型和新型汽车共享商业模式展开详细分析,从政策监管、信用与安全、法律责任等角度对汽车共享模式的困境进行探讨,再结合中国目前发展现状提出相应对策和建议,为政府和企业制定科学决策提供依据。

Sharing economy as an emerging business model has got high attention around the world in the internet. Car-sharing as the typical representative of sharing economy has a positive impact on social development. This paper illustrated the traditional and new car- sharing business mode with R-SCP theory and based on the research, and explored the dilemma of car-sharing from the perspectives： supervision on policies, reputation system and safety, legal liability, while providing the basis for government and enterprises to sup- port their decision making.