试论提升意识形态话语认同的三个着力点

On the Three Focal Points of Promoting the Identification of Ideological Discourse

话语认同是增强意识形态社会影响力的突破口。意识形态话语认同要在同社会互动的过程中获得,以话语参与社会讨论的过程为线索,可以找寻出提升意识形态话语认同的三个着力点:首先,提高意识形态话语的内容生产力,输出高质量的话语内容是参与社会讨论的基础条件;其次,激发意识形态话语的讨论参与力,使其顺利进入社会问题讨论的场域中;最后,提升意识形态话语的问题解释力,在解答社会问题中提升话语认同。

Discourse identification is a breakthrough discourse identification should be obtained in the process in enhancing the social influence of ideology. Ideological of interacting with society, which can be used to find out the three focal points to enhance the identification. Firstly, to improve the content productivity of ideological dis- course for the requisite of outputting high quality discourse content; secondly, to stimulate the discussion of the ideo- logical discourse to participate in the field of social problem discussion; finally, to escalate the explanatory power of ideological discourse to enhance the discourse identification through responding to social problems.