新媒体环境下高校创新创业教育体系的构建

On the Innovation and Entrepreneurship Education System in Universities in the New Media Environment

自李克强总理提出"大众创业、万众创新"以来,大学生的创新创业教育成为高校教学和科研的一项重要课题;而新媒体技术的发展,实现了信息传播过程中传者与受者间的关系变革,也导致了教育模式的创新。新媒体技术的发展给高校创新创业教育带来新的机遇和挑战,创新创业教育理念、整合媒介资源、提升媒介素养、建立跨平台新媒体支撑体系,为高校开展创新创业教育提供发展路径。

Since Premier Li Keqiang put forward the slogan of ＂public entrepreneurship and innovation＂, it has become the focus of teadching in the university circles. The development of new media technology has realized the change of relationship between sender and receiver in the process of information transmission, and brought forth the innovation of educational mode. The development of new media technology bring to innovation and entrepreneurship education in colleges and universities as well as challenges. The integration of media resources, enhancing media literacy, cross-platform building and establishing a new media support system, setting up in line with the four aspects of the new innovation and entrepreneurship education concept should be the development of new media that provides a path of development for colleges and universities to carry out innovation and entrepreneurship education.