传统电视天气预报业务与新媒体融合发展的思考

Reflections on the integration of traditional TV weather forecasting and new media

传统电视天气预报业务面对蓬勃发展的新兴媒体环境,如何"收复"逐渐萎缩的收视市场是迫在眉睫的事情。通过分析中国气象局历年来对天气预报管理政策的变化,根据电视媒体与新兴媒体之间传播特点的对比,结合省级电视天气预报节目的发展及现状,提出传统电视天气预报业务如能与新媒体业务融合发展必然不会被淘汰的观点,以及融合发展的改革思路。

Facing the booming new media environment, how to ＂ recover＂ the shrinking market is an urgent matter. The changes of the weather forecast management policy of China Meteorological Bureau over the years were analyzed, and the comparison between TV media and new media features was made, in view of the present situation and development of provincial TV weather forecast program, the business of traditional TV weather forecast to integration with the new media business development view will not be eliminated, and some.reform thoughts on integra- tion development was proposed.