旅游场域理论下潍坊杨家埠民俗文化变迁评价

Evaluation of the Transitions of Yangjiabu Folk Culture in Weifang from the Perspective of Tourism Field Theory

近年,乡村社会文化变迁受到社会各界的关注,而旅游地民俗文化变迁更备受争议。通过文献资料法、专家咨询法以及实地调查法,确定民俗文化变迁评价因子,并运用AHP层次分析法确立评价因子的权重,建立旅游地民俗文化变迁评价体系,以潍坊杨家埠民俗旅游村为案例地,进行实证研究。

In recent years, academic field and the society pay much attention to the transitions about rural so- cial culture, and there are many arguments about the folk culture transitions in tourism area. In this paper, evalua- tion factors of the folk culture transition are given through selecting literature material, consulting experts and doing investigation. And the evaluation system of folk culture transitions in tourism area is established, by applying AHP to determine the weight of evaluation factors. Finally, the paper takes Yangjiabu as a case to do empirical research.