“微”传播时代医院宣传工作创新路径探析

Analysis of the innovation route of hospital propaganda work in the era of “Micro Communication”

近年来,以微博、微信为代表的自媒体平台不断涌现,"健康中国"上升为国家层面的战略,给医院宣传工作带来了新的机遇和挑战。该文简要概述了医院宣传工作的"新"内涵,总结了"微"时代传播格局下医院宣传工作的"新"变化,最后探究了"微"时代背景下医院宣传工作的"新"路径。

In recent years, microblog, Wechat as the representative of the media platform has brought new opportunities and challenges. In the context of ＂Healthy China＂ rising to the national level, this paper briefly outlines the new connotation of the hospital propaganda work, summarizes the new changes under the micro era, and finally explores the new path of the propaganda work in the hospital.