全媒体时代公共图书馆特色资源推广对策研究

Countermeasures Research on the Promotion of Characteristic Resource of Public Library in All Media Era

全媒体时代,公共图书馆数字资源推广工作日益受到重视,尤其是数字资源中的特色资源,是省级公共图书馆的个性品牌和立足之本。文章以湖南图书馆湖南地方戏剧资源库推广工作为例,探讨公共图书馆特色资源推广面临的困境和成因;分析了特色资源推广的动力和运行机制;提出全媒体时代公共图书馆数字资源推广对策,使读者在全媒体时代更好地认识和利用图书馆特色资源。

The promotion of public library digital resources has been paid more and more attention, especially the characteristic resource is the brand and foothold of provincial public library. Taking the promotion of Hunan local operas of Hunan library as an example this paper discusses the difficulties, causes, power and operation mechanism of the digital resources promotion, and tries to put forward the promotion strategy of the public library digital resources, so that the readers can better understand and use the library characteristic resources in all media era.