公共图书馆品牌建设与推广探讨——以“普洱茶文化图书馆”为例

Exploration on Brand Construction and Promotion of Public Libraries-Taking the Library of Pu'er Tea Culture as an Example

品牌建设对于公共图书馆实现社会职能和价值提升具有重要意义。以云南省图书馆"普洱茶文化图书馆"建设为例,阐述了云南省图书馆打造普洱茶文化特色品牌的背景和意义、品牌定位和价值,论述了"普洱茶文化图书馆"品牌的建设实践和服务推广,在推动图书馆品牌建设及弘扬云南普洱茶文化方面所发挥的积极作用。

Brand construction is of great significance for public libraries to realize social functions and value promotion.Taking the Library of Pu＇er Tea Culture in Yunnan Province as an example,through the elaboration of the background,significance,brand orientation and value of building the Pu＇er tea culture brand,this article expounds the practice of brand construction and the service promotion of the library of Pu＇er tea culture,as well as its positive effect in the brand construction of libraries and the advancement of Yunnan Pu＇er tea culture.