古村落旅游地居民参与旅游发展满意度调查与分析——以浙江兰溪诸葛八卦村为例

The Investigation and Analysis of Community Residents Satisfaction of Participation in Ancient Village Tourism Development——Take Zhuge Village in Zhejiang Lanxi as an Example

以古村落旅游目的地居民参与旅游满意度为切入点,结合社区参与理论,构建居民参与旅游满意度评价体系,并以诸葛八卦村为例进行实证分析。利用参与旅游满意度评价矩阵,提出相应的管理建议,以促进古村落旅游的健康发展。

The paper took the community residents to participate in the tourism satisfaction as the breakthrough point,combined with the theory of community participation,builded the evaluation system of the residents to participate in tourism satisfaction,and took Zhuge Village as an exampie to carry out the empirical analysis. The paper put forward corresponding suggestions through satisfaction evaluation matrix in order to promote the healthy development of the ancient village tourism.