马拉松赛事风险分析与应对策略

Risk Analysis and Countermeasures of Marathon Events

采用查阅文献资料、座谈法以及分析法,对马拉松赛风险进行研究。研究显示马拉松运动过程中存在形象风险、自然风险、商业风险、人员风险以及组织管理风险。本文针对这些问题进行分析并给出相应的对策,促进马拉松运动的健康有序开展有着极为重要的理论意义和现实依据。

The risk of marathon race was studied by literature research, panel method and analytic approach. The research indicated that there are image risks, natural risks, commercial risks, personnel risks, and organization and management risks during a marathon. This thesis, aiming at the risks, analyzes the reasons and gives the corresponding countermeasures, which provides vital theoretical significance and realistic basis for the healthy and well-organized development of marathon.