基于地域性设计师品牌理念的符号化语言

Study of Symbolic Language Based on Regional Brand Concept

基于设计师品牌理念的符号语言,从地域性文化的4大特性角度出发,结合天意梁子和无用两个品牌的品牌理念,分析中国传统地域文化、区域性文化在其品牌理念上的符号语言表达,指出地域性文化在品牌理念核心维度中的中心地位,对品牌在整体规划上具有重要引导作用,继而为整个品牌的运营提供有效的指导。

Based on the research of the symbolic language of designer brand concept and the four characteristics of regional culture, combine the brand concept identification of Tangy and Useless two brands, analys that Chinese traditional regional culture,regional culturesymbolic language expression in the two brands,and point out the regional cultures central positioning in the brand concept core dimension, this has an important role in the overall planning of the brand, and then provide an effective guiding mechanism for the operation of the brand.