大学生金钱态度、物质主义价值观与消费主义价值观的关系研究

A related study among money attitude,material value and consumerism in college students

目的探究大学生的金钱态度、物质主义价值观与消费价值观的关系。方法采用物质主义价值观量表(MVS)、金钱态度量表(MAS)和消费主义价值观问卷(CQ)对250名在校大学生进行测量。结果全部受试者在MAS各维度评分均高于均值3.5分。大学生在MVS的以财物定义成功维度与CQ的象征性、体验性、经济性、保守性4个维度的指标呈正相关(P<0.05);在以获取财物为中心的维度与象征性、体验性、超前性3个维度指标呈正相关(P<0.05),与谨慎性手段呈负相关(P<0.05);在通过财物的获取来追求幸福维度与CQ的各维度指标均呈正相关(P<0.05);物质主义价值观总分与消费主义价值观中除谨慎性手段外其他各维度均呈正相关(P<0.05)。回归分析结果显示MVS和MAS的部分因子对CQ有一定预测作用(R2=0.295~0.634)。结论大学生的金钱态度、物质主义价值观与消费价值观存在一定关联。

Objective To explore the relationship among money attitude,material value and consumerism in college students. Methods A total of 250 college students were selected and assessed with Material Value Scale（ MVS）,Money Attitude Scale（ MAS） and Consumerism Questionnaire（ CQ）. Results All dimension scores of MAS were more than the mean value 3. 5 in all subjects. The dimension score of＂defining success with wealth＂in MVS was positively correlated with dimension scores of symbolism,experience,economy and conservatism in CQ（ P〈0. 05）. The dimension score of ＂focusing on acquiring property＂in MVS was positively correlated with dimension scores of symbolism,experience and foresight in CQ（ P〈0. 05） and was negatively correlated with cautious approach dimension score of CQ（ P〈0. 05）. The dimension score of＂pursuing happiness through acquiring property＂in MVS was positively correlated with all dimension scores of CQ（ P〈0. 05）. The total score of MVS was positively correlated with all dimension scores except cautious approach dimension in CQ（ P〈0. 05）. The results of regression analysis showed that some dimensions of MVS and MAS could have predictive effects on CQ（ R^2= 0. 295 ~ 0. 634）.Conclusion There exist some correlations among money attitude,material value and consumerism in college students.