摘要
近年来,我国国民疯狂的进行境外购物,海淘软件五花八门,从事代购的群体日益壮大。从奢侈品到生活用品,消费者境外消费的商品五花八门,造成大量消费外流。本文从价格、质量、服务三个方面分析这一现象存在的原因,并提出了相应建议。
In recent years, Chinese are crazy for overseas shopping, cross-border online shopping software is various, and groups engaged in purchasing are growing. From luxury goods to daily necessities, consumption abroad goods are varied, which results in a large number of consumer outflows. This paper analyzes the causes of this phenomenon from the three aspects of price, quality and service, and puts forward the corresponding suggestions.
出处
《价值工程》
2017年第29期39-40,共2页
Value Engineering
关键词
消费外流
外部性
产品质量
consumer outflow
external
product quality