企业社会责任何以影响核心竞争力——理论与案例的分析

How Enterprise's Social Responsibility Affects Core Competence——Analysis of Theory and Case

经济全球化时代,市场竞争日趋激烈化,核心竞争力之于企业发展的意义日益凸显。企业是依托于社会而存在的,它不仅是经济实体,也是伦理实体,企业核心竞争力的维持与社会责任行动在某种意义上是相契合的。本文通过理论分析和案例论证,阐述了企业社会责任与核心竞争力的依存关系,解析了企业社会责任对核心竞争力的伦理作用,提出了企业积极履行社会责任,强化企业核心竞争力的可能途径,期望对"企业公民"的可持续发展有所助益。

Marketing competence is getting fierce and the core competence is getting more crucial in the era of globalization. The existence of enterprise is based on our society. And the enterprise is not only an economic enti-ty , but also an ethical entity. So the core competence, to some ex ten t, is equal to social responsibility. This paper discusses the relationship between the en terp rise,s social responsibility and core competence by means of theoretical analysis and case stu d y, and gives advices to the enterprise how to perform social responsibility and increase core competence.