网络舆情主动感知技术探析

Analysis on Active Perception Technology of Network Public Opinion

针对网络舆情主动感知技术研究的片面性和主动感知界定的模糊性,对主动感知技术进行初步探析。按照舆情分析的主要流程,以信息获取、处理和分析模块为基础,从感知来源、感知内容、感知方法 3个方面对技术原理及难点进行了探讨;感知来源主要分为网页感知、微博感知、论坛感知;感知内容主要有语义感知和文本感知;感知方法主要有关联感知和预测感知。对网络舆情各方面的主动感知技术进行了框架性的描述。

Aiming at the one-sidedness of active perception technology research in network public opinion,and the ambiguity of active perception, this paper makes a preliminary analysis of active sensing technology. According to the main process of public opinion analysis, based on the information acquisition,processing and analysis module,the technical principle and difficulties are discussed from three aspects： perceived source,perceived content and perceived method. The perceived source is mainly divided into page perception,micro blogging perception and forum perception. The perceived content mainly has semantic perception and text perception. The perceived methods mainly have correlation perception and predictive perception. The active perception technology in all aspects of network public opinion makes a frame description of active perception technology.