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新媒体环境下电视广告的价值提升手段探究

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摘要 3月16日阿迪达斯宣布彻底退出电视广告,将本就处于风口浪尖的电视广告再次推上舆论热潮,现今电视广告客户大量流失,同时被新媒体抢尽风头,那么如何提升电视广告的价值,这成为一个新的论题。
作者 邱晶 刘乐
出处 《戏剧之家》 2017年第15期104-104,共1页 Home Drama
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