苗族刺绣艺术在旅游纪念品设计中的创新应用研究

Innnovating Miao Embroidery Art in Tourist Souvenir Designs

当前苗族聚居区的旅游纪念品开发不到位,存在产品设计同质化、民族艺术应用浅陋化、刺绣工艺传承与创新脱节等问题。苗族刺绣艺术是展现苗族文化的重要载体,设计人员应提取苗族刺绣艺术中蕴含的美学价值、人文价值和工艺价值,运用现代设计语言和制作工艺,对苗族聚居区的旅游纪念品进行多层次、体验式开发,使苗族刺绣艺术得到更好的传承与创新开发。

Nowadays, there are some problems in the development of tourist souvenirs in Miao minority communities. The designs are too homogeneous and thus monotonous; the application of art can not reflect the deep level connotation of the local culture; and innovation is not integrated into tradition. The traditional hand embroidery is a carrier of the local culture. The designers of tourist souvenirs in Miao communities should focus on the aesthetic, humanistic and technical values contained in the Miao embroidery art, make good use of modern designing languages, and develop a big variety of products.