批评与选择——电视文艺传播的道德接受

Criticism and Selection:The Moral Acceptance of the Communication of Television Literature and Arts

电视文艺传播回避不了道德责任,电视文艺传播的道德责任不只在于传者,也在于受者。电视文艺传播的道德接受,包括批评性接受和选择性接受。批评性接受是职业批评家和非职业批评家的行为,选择性接受是普通受者的行为。电视文艺的批评性接受,其方法不可缺少伦理学的介入,其立场无法去除道德意味;电视文艺的选择性接受,面临着"形象"生活需要进行反思、媒体教育需要进入课堂两个背景,充满道德理想和道德期待的受者态度需要正视。

The moral responsibility is unavoidable in the communication of television literature and arts. The moral responsibility lies not only in the senders but also in the recipients. The moral acceptance in communication of television literature and arts includes critical acceptance and selective acceptance. Critical acceptance is a behavior of both professional and non-professional critics while selective acceptance is a behavior of the general recipients. In regard to the critical acceptance in the communication of television literature and arts,it is necessary to have a place for ethnics as its position is associated with moral implications. The selective acceptance is situated in two backgrounds： the one is that the ＂image＂life needs to be reflected and the other is that the media education needs to be in classroom. Furthermore,the attitude of the recipients,which is full of moral ideas and expectations,should be examined.