河南动漫品牌竞争力SWOT分析

SWOT Analysis of the Competitiveness of Henan Animation Brand

随着政府对动漫等新兴文化产业的不断扶持,动漫品牌之间的竞争越来越激烈,打造具有一定竞争力的动漫品牌是河南动漫产业发展的必然要求。运用SWOT分析法,对河南动漫品牌竞争力的优势、劣势、机遇与挑战进行分析。厘清河南动漫品牌发展困境的内因和外因,对提高动漫产品竞争力、促进河南动漫产业可持续发展,具有重要的现实意义。

With the government＇ s constant support for animation and other newly emerging cultural industries,the competition among the animation brands becomes so intense that the creation of a certain competitive brand of animation is the inevitable requirement for the development of Henan animation industry. This article applies SWOT analysis to study the advantage and disadvantage,opportunities and challenges of Henan animation brand and clarify the internal and external causes so as to significantly improve the competitiveness of animation products and promote the sustainable development of Henan＇s animation industry.