股权众筹支持大学生创业企业融资研究——以“飞飞象”众筹创业项目为例

Research on Supporting College Student Entrepreneurship by Equity Crowdfunding——A Case Study on “Flying Elephant” Crowdfunding Project

随着互联网金融的兴起,股权众筹有望成为解决大学生创业融资问题的新途径。以成功众筹的代表性大学生创业项目"飞飞象"为例,通过分析301位投资者的问卷调查结果,可得出大学生众筹创业成功因素主要包括:创业项目质量、众筹平台实力、融资方案设计、商业计划书质量等。此外,从融资者视角进一步分析该项目还可以发现股权众筹在对企业提供资金支持的同时,能降低融资成本,改善公司治理机制。

With the development ofintemet finance, equity crowdfunding is expected to become a new way to solve this problem. By analyzing the results of a questionnaire survey of 301 investors, with the example of＂Flying Elephant＂ crowdfunded entrepreneurial project we can draw that the successful factors of crowdfunding include the quality of entrepreneurial project, the strength of crowdfunding platform, the design of crowdfunding scheme, the demonstration of business plan and so on. In addition, from the perspective of financier further conclusions can also be found that equity crowdfunding does not only provide financial support to enterprises, but also reduces financing costs and improve corporate governance mechanisms.