初创期互联网在线商务企业估值研究——基于穿衣典的案例

Initial Internet Online Business Enterprise Valuation Research——Based on the Case Analysis of Dress-canon

初创期互联网在线商务企业成长性强、风险性高、没有稳定的现金流,针对这些特点按照标杆对照的思路,使用模糊的评判方法对其进行估值。针对案例企业穿衣典的具体情况,选取小黑裙作为标杆企业,首先运用模糊的方法,从5个维度对穿衣典的价值进行评估;然后按照评估的模糊区间,进一步量化为具体的数值,得出穿衣典的价值评估分数;最后参照同类融资成功的标杆企业小黑裙,计算出穿衣典的价值评估数值。

Initial internet online business enterprise is strong growth,high risk and without a stable cash flow. In view of the characteristics, according to the Benchmarking against, we use the fuzzy evaluation method. According to the specific condition of Dress-canon, Soiree Little-black-dress is as benchmarking enterprises, at first, using the fuzzy method, From five dimensions to evaluate the value of the Dress-canon. Then, According to the fuzzy intervals of evaluation, Further quantitative for a specific value,concluded the evaluation scores of Dress-canon; at last, with reference to Soiree Little-black-dress, calculate a numerical of Valuation of Dress-canon.