新能源汽车消费者购买影响因素的实证研究

The Empirical Research Of The New Energy Vehicle Consumers Purchase Influencing Factors

消费者是新能源汽车行业的最终推动力,是影响新能源汽车销量的重要因素。文章对消费者的基本特征进行了对比、分析,介绍了个人属性因素、产品属性因素、政策属性因素和社会属性因素四个方面的调查结果,并根据样本数据的分析结果,提出了新能源汽车的发展建议。

The consumers are the ultimate drivers of the new energy vehicle industry. It is an important factor influencing its sales. The basic characteristics of consumers are compared and analyzed in this paper. This paper introduces the investigation results of personal factors, product factors, policy factors and social factors. According to the analysis results of the sample data, the development proposal of the new energy vehicles is proposed.