艺术与科技专业“会展营销”课程的教学研究

Teaching Research on "Exhibition Marketing" of Art and Technology Specialty

随着我国会展行业的快速发展,艺术与科技专业在众多高校中逐渐发展壮大。与此同时,艺术与科技作为艺术设计类一门新兴专业,其理论课程的教学存在很多问题。本文以"会展营销"课程为例,探讨艺术与科技专业中经管类理论课程的教学创新方法,旨在让艺术类学生在锻炼自身设计能力的同时掌握较为全面的会展专业知识体系,提高学生专业实际动手能力和综合应用能力。

With the rapid development of exhibition industry inChina, art and science and technology gradually developed andexpanded in many colleges and universities. At the same time,there are many problems in the teaching of the theoretical coursesof art and technology as a new class of art design. In this paper,taking the ＂Exhibition Marketing＂ course as an example, thewriter explores the teaching method innovation of economics the-ory courses in art and science, aiming to train art students＇ abilityof design, help them to mastera relatively comprehensive systemof exhibition professional knowledge, and improve their practicalability and comprehensive application ability.