语言模因论对媒介素养教育的启示

Implication of Language Memetics in Media Education

随着新媒体的发展,媒体语言也越来越丰富多样。在新媒体环境下,语言模因的复制和传播更快更广泛,媒体语言不管优劣,只要符合宿主的心理意向和所处的语境都可以成为被模仿的语言模因。青少年已成为新媒体的主流受众,如何利用语言模因论去发掘积极的新媒体语言模因、规避不利于社会发展的消极模因、提升并规范媒介素养教育,已成为语言学家、教育学家和媒体人共同关注的课题。

The media language becomes increasingly rich due to the development the new media. The replication and transmission of linguistic memes grow faster and wider under the circumstance of new media, so the media language could play the role of memes to be imitated as long as it conforms to the meme carriers psychological intention and the context without being affected by the quality of the media language. Teenagers have become the mainstream audience of new media. Therefore, it be-comes a public concern for linguists, culture scholars and media professionals to explore the positive new media language memes, prevent the negative ones that are harmful to the development of the soci-ety and improve the teenagers7 media education.