交互行为场视角下的游客在场体验影响因素研究——基于厦门自助游客的实证研究

Factors affecting tourists' on-site experience based on the perspective of Inter-behavioral Field Theory: An empirical study of Xiamen independent tourists

旅游在场体验是旅游体验的重要组成阶段,直接影响到游客的旅游满意度甚至是旅游忠诚度的形成。文章于交互行为场、情境理论和"刺激-机体-反应"等理论,对游客在场体验的影响因素进行重新划定和梳理,构建了以旅游刺激物、旅游情境、旅游媒介、旅游经历等为主要影响因素的模型,并通过厦门自助游游客进行实证研究。研究发现,旅游的真实性会影响自助游游客的教育体验和愉悦体验;非正式旅游媒介、时间因素会显著影响自助游游客的积极情绪、旅游的愉悦体验和逃逸体验;游客参与会促使自助游游客产生更好的逃逸体验和教育体验;此外,旅游情绪作为中介变量,既受到旅游刺激物真实性、旅游同伴、时间和过往旅游体验等因素的影响,又对旅游者在场体验产生直接作用。

Tourism on - site experience, as the most important stagdirect impact on tourists satisfaction and loyalty. Taking independent tourists in this paper redraws and clarifies influencing factors of tourists, on - site experience based behavioral Field Theory,Situational Theory and S - O - R Theory,a model of tourism stimulus, tourism situation, tourism media and tourism experience as the main influence factors is constructed, and makes an empirical study of Xiamen independent tourists. This paper draws the lows ： the authenticity afects escaping experience and joyful experience of independent tourist; informaltourism mediums and travel time have significant effects on positive emotion,escaping experience andjoyful experiencc; tourism participation results in better escaping experience and educational experi-ence ;in addition, tourism emotion as the mediate variable plays the direct role in tourists on - site ex-perience and it is afected by m a n y factors such as the authenticity of tourism stimulus, tourism c o m-panion, travel time and the previous tourism experience.