影响家具电商发展的主要因素及对策探析

Analysis of the Main Factors Affecting the Development of Furniture Manufacturers and the Countermeasures

文章分析找到影响家具电商发展的主要因素并提出应对不利因素的方法。通过电子商务模式促进家具企业发展壮大,并给消费者带去更多便利和美好。进行文献,网络资料搜集,调查问卷分析以及对比传统方式销售的家具特点。得出影响家具电子商务发展的因素主要可以归纳为:产品设计,消费者特征,商家以及法规政策、平台规则。家具电商企业要取得成功就要牢牢把握着四个因素,找到适合本企业的电子商务模式和平台。

The main purpose of this article is to find out the main factors affecting the development of furniture manufacturers and to propose ways to deal with unfavorable factors. And this article hopes to promote the furniture enterprises to develop and grow better through the e-business model, to bring more convenience and better physical to consumers. The author has collected the literatures, the network datas, has done the questionnaire analysis and compared furniture characteristic via the traditional sales. The factors that influence the development of furniture e-commerce can be summarized as follows： product design, consumer characteristics, merchants and regulations, and platform rules. In order to succeed, furniture e-commerce enterprises should grasp the four factors and find the e-business model and platform suitable for the enterprise.