网络关系、技术多元化与企业技术标准化能力

A study of network relationship,technology diversity and technology standardization capability of enterprises

本研究基于国家重点产业专利信息服务平台与国家标准馆,以汽车产业1985年-2010年协作研发网络中所有3800家企业申请的专利及参与制定的技术标准为面板数据,实证分析我国汽车产业协作研发网络关系如何影响企业技术标准化能力。研究发现,企业在网络中的关系强度与关系广度均能正向影响企业技术标准化能力,关系广度比关系强度对企业技术标准化能力的影响更直接;技术多元化中介于网络关系对企业技术标准化能力的影响,企业的弱相关多元化中介于关系广度对技术标准化能力的影响,而关系强度则通过强相关多元化影响企业技术标准化能力;研究还发现,企业进行强相关多元化有利于其在技术标准制定中获得主导者优势,而进行弱相关多元化则更利于其成为技术标准制定的跟随者,获取更多领域标准制定的机会。

This paper aims at an empirical analysis of how network relationship affect focal firm＇ s technology standardization ca- pability, based on the panel data of patents and standards from 3800 enterprises in the cooperative R＆D networks between 1985 and 2010 in the automobile industry. The data were collected from National Key Industry＇ s Patent Information Services Platform and National Library of Standards. The study findings show, both breadth and strength of network relationship can positively influence the enterprise＇s technology standardization capability, and the breadth of network relationship has a more direct impact than the strength of network relationship, the weak - related diversity is a mediating variable between the breadth of network rela- tionship and the focal firms＇technology standardization capability, while the strength of network relationship influence the technology standardization capability through strong -related diversity. Besides, the strong- related diversity is good to improve the dominant advantage in the standards setting, and the weak - related diversity companies will likely become the followers in the standards setting, obtaining more opportunities in different technology fields.