高职院校品牌形象与VI创新设计

Brand Image and VI Innovation Design in Higher Vocational Colleges

高职院校品牌构建离不开品牌形象的确立和VI设计。高职院校有区别于其他组织的特质,职业性是其品牌形象的本质。设计首要的就是创造性,为顺应时代的步伐,VI设计就更需要创新。本文运用文献资料法和逻辑分析法,探讨了高职院校品牌形象特征及其VI设计的原则,从创新的角度,着重分析了贵州航天职业技术学院VI设计的基本元素系统。高职院校品牌形象具有历史性、文化性、学术性、职业性、地区性和国际性的特点。

Brand building of higher vocational colleges is inseparable from the establishment of brand image and VI design.Higher vocational colleges have different characteristics from other organizations.Design is the first creative,in order to adapt to the pace of the times,VI design is more innovative.This paper uses the method of literature and logical analysis,discusses the college brand image features and principles of VI design,from the point of view of innovation, analyzes the basic elements of the design of VI system of Guizhou Aerospace Vocational and Technical College.The brand image of higher vocational colleges has the characteristics of historical,cultural,academic,professional,regional and international.