战略形成、创业学习与新创企业绩效

Strategy Formation, Entrepreneurial Learning and New Venture Performance

战略形成是企业制定和实施战略的行为,对新创企业而言其重要性不可忽视。为了揭示它的作用机理,本文以新创企业为研究对象,从计划模式和应急模式视角分析战略形成,利用396份问卷具体分析了战略形成与新创企业绩效的关系以及创业学习是否强化了战略形成的效果。研究结果表明:计划模式和应急模式对新创企业绩效具有积极影响;创业学习增强了应急模式和新创企业绩效关系,然而对计划模式和新创企业绩效关系产生消极影响。文章揭示了战略形成在新创企业中的重要作用,解释了创业学习对战略形成作用效果的影响,不仅完善了战略管理理论,同时丰富了创业学习对新创企业绩效的影响路径的认识。

Strategy formation is the behavior of formulating and implementing strategies, and is very significant for new ventures. To reveal its role mechanism, this paper uses planning mode and emergency mode to explain strategy formation, and uses 396 questionnaires of new ventures to explain the relationship between strategy formation and new venture performance and whether entrepreneurial learning can improve the effectiveness of strategy formation. The research results show that both planning mode and emergency mode have positive effects on new venture performance; entrepreneurial learning positively moderates the relationship between emergency mode and new venture performance, and negatively moderates the relationship between planning mode and new venture performance. This paper reveals the importance of strategy formation for new ventures and explains the effect of entrepreneurial learning on the effectiveness of strategy formation. It improves the strategy management theory, and enriches the understanding of the path of the effect of entrepreneurial learning on new venire performance.